February 08, 2015 / Labels: , , , , , , , ,

Abhishek Bachchan inaugurates to 'Kala Ghoda Arts Festival' in Mumbai

Bollywood actor Abhishek Bachchan inaugurated the 16th edition of 'Kala Ghoda Arts Festival' in Mumbai, which is the nine-day festival, it will be celebrate from Saturday 7th February to Sunday 15th February 2015 and It is open to all, free of charge. The festival is conducted over 9 days and across several locations.

In the festival one gets to see an array of events related to music, dance, literature, theatre, street stalls, films, workshops and heritage walks, Literature and Workshops for children as well as adults, is aimed at preserving the culture of Mumbai city.

Abhishek Bachchan, who was accompanied by Bollywood debutant Akshara Haasan, substituted his father and Bollywood legend Amitabh Bachchan who was to inaugurate the festival. Abhishek inaugurated the festival by lighting the ceremonial lamp.

The Kala Ghoda Arts Festival,now in its 16th year, is a community celebration of the arts within one of the most beautiful and historic precincts of Mumbai, The Kala Ghoda Art District.

The Festival has grown exponentially, and is hugely successful, drawing over 150,000 people from all over the city to 350 events over 9 days. Tourists from all over the world plan their trip to Mumbai to witness the Kala Ghoda Arts Festival

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December 10, 2014 / Labels: , ,

Spotted: Amol Palekar at an art exhibit in SoBo

Art lovers were treated to a display of large and vibrant paintings showcasing the mystical beauty of the city of Benaras at a preview held in SoBo.

Kalpana Gandhi, Vipta Kapadia, Girish Shahane, Maneck Davar, Gurcharan Singh, Papri Bose, Raell Padamsee were some of the noted guests at the do.

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July 09, 2013 / Labels:

Group print exhibition at Bengal Art Lounge

24 students of Mahmudul Haque and Rokeya Sultana Shafiuddin present new work

A group print exhibition “Under Pressure,” supported by Shafiuddin Bengal Printmaking Studio, began on July 5 at the Bengal Art Lounge with 24 artists who obtained three month’s training under the guidance of Prof Mahmudul Haque. The exhibition also features works from a group of artists who completed a ten-day workshop on woodcuts and etchings with Rokeya Sultana. The programme was conducted at the studio.

The traditional method of printmaking is still practiced and adopted by artists. A pioneer printmaker in Bangladesh, the late Shafiuddin Ahmed introduced the modern technique of printmaking to the Bangladesh art arena.

The legendary artist and printmaker employed a semi-abstract style on geometrical shapes and traditional pattern that is quite eye-catching and unique. The traditional printmaking has a strong impact over the artists and is considered as a high art form. The method of printmaking challenges the artist by applying means of toxic materials and is physically strenuous.

About the exhibition, printmaker Prof Mahmudul Haque expressed: “While painting is considered to be collected by elite people, printmaking artworks are affordable for the masses. The exhibition embraces the beauty of printmaking and holds artwork up to the people by presenting them with something modern to appreciate. During the training, artists worked on woodcuts and etchings. The fifty-five prints are on portraits, objects, abstract and semi-abstract forms, which show that the artists developed their concepts in their mind.”

Artist Rokeya Sultana stated: “I shared my knowledge and experience with the participants, and they were very enthusiastic about it. I would say the workshop was an exchange of learning and sharing opportunity by both sides.”

A participant Bishwajit Goswami said: “Printmaking is a method to play with, and that is what makes the entire method so interesting. The process has a few advantages and risk factors.” He said he enjoyed “working with numerous tools and elements, and watching the chemical reactions that relate to a mental response. I have worked with my concept of metamorphosis and it was amazing and liberating to see it on print.”

These promising printmakers are challenged to give something new and unique to the people. One could say they are under pressure to uphold the legacy of Shafiuddin Ahmed.

The exhibition will continue till August 10.

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January 07, 2013 / Labels:

Satyajit Ray’s photographer struggles to find takers

Famously known as Satyajit Ray’s photographer, lensman Nemai Ghosh, has worked in close association with him for over 25 years capturing the master filmmaker in his myriad moods.

During his 35-year career as a photographer Ghosh’s lens has also photographed some of India’s most haunting onscreen characters, yet for years Ghosh had found no takers for his immense collection to be archived, until just recently.

Ghosh’s entire collection comprising 1,20,000 pictures of cinestars, yesteryear Bollywood starlets and shots of some famous characters from the movie sets of the country’s only Academy award winning director has been acquired by the Delhi Art Gallery, which is putting a selection up for show here.

The exhibition, of limited edition archival photographic prints, attempts to bring to light his lesser-known but equally extensive documentation of cinema, both mainstream Hindi cinema from Mumbai as well as regional Bengali cinema.

“For years I had urged people to come forward and take my collection, but no one, either collectors or documentary makers on Ray’s life came forward,” Ghosh told PTI.  The frustration of this long struggle is evident in what Ghosh sought to do with his entire life’s work.

“I had decided to immerse all the photographs in Ganga if there were no takers for them,” says the octogenarian photographer whose work captures the most glorious age of Indian cinema.

Most prominent of his photographs are candid stills of Satyajit Ray caught on camera on the scenes of many of his famous directorial ventures.

Nemai Ghosh says that in his association with Satyajit Ray he barely exchanged probably about 25 words with him, but both connected and understood each other perfectly.

“One example would be the shoot from ‘Ashani Sanket’ where a particular sequence shows Babita being molested in the woods. Ray begins to run behind the attackers with the camera and at the same time I too began running alongside them and captured the shot I was looking for,” says Ghosh.

Ghosh treasure trove also includes several iconic images of actors, scenes, sets and locations during the filming of Satyajit Ray’s films as well as the filmmaker at work, as well as an array of images of regional films and actors.

The lensman, now 79, says he had several buyers and galleries in art hubs such as London, Paris and Japan interested in his photographs but he preferred to hold on to the rich piece of film heritage. He has been scouting for a suitable Indian taker for his work for the past one and half decade.

The Delhi Art Gallery acquired Ghosh’s collection in 2006 and started digitising it.

A total of 250 of Ghosh’s work is being displayed at a solo exhibition here beginning tomorrow and scheduled till January 28.
This exhibition also marks the Gallery’s exploration into the medium of photography.

“We started digitising in 2008 till mid-2010. We had our first show in 2011 and now in 2013. Ghosh, did not only click Satyajit Ray’s photographs but also photographs of many other famous directors of that time,” says Kishore Singh, Head of Exhibition and Publishing, Delhi Art Gallery.  The show “Nemai Ghosh: Satyajit Ray and Beyond” also marks the occasion of the centenary of Indian cinema.

“This is going to be a travelling exhibition. We are going to take it to Mumbai, Kolkata and we also have plans to tie up with foreign galleries and museum. This exhibition is going to travel all round the year,” says Singh.  Meanwhile, Ghosh says he is relieved that he has “before my last days my art is going to receive its due share of recognition.”

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December 20, 2012 / Labels: , , , , , ,

Social Marketing – Amplify Your Reach

You want to get the word out about your latest product, service, or event. You're already touching thousands of prospects and customers every day through your existing online marketing channels. Wouldn't it be great if you could engage those prospects and customers in a new social way and have them share your message with their colleagues and friends?

B2B Social marketing leverages this sharing behavior, greatly increasing the reach and impact of your messages. People trust recommendations from a "friend" on a social network far more than a message from a company. Marketo allows you to dramatically expand the effectiveness of your existing programs with new interactive B2B social media applications in three key areas.
Social sharing applications:

    Easily add intelligent share buttons to existing content that only appear when prospects take action, avoiding disruption to the user experience
    Customize the default outgoing share message and image for each share
    Build a powerful social CRM database with social profiles and sharing behavior as prospects share your content

Social engagement applications:

    Publish videos anywhere including your website and Facebook page and allow prospects to share across all their social media channels
    Take a poll or vote on any topic, get answers, engage your audience and promote social cross-posting in the process
    Place forms across all your marketing channels and increase submissions by offering rewards or discounts

Social promotion applications:

    Motivate prospects and leads with a sweepstakes offer and capture the data you want to enhance your lead database
    Put a social twist on your referral programs and amplify your reach by leveraging your referrer's social graph

But don't just make social campaigns...make all your campaigns social. Marketo allows you to deploy these applications to all the places where you're already touching prospects – from your website, to your landing pages, to your Facebook pages, and your emails. Our unique tracking gives you the ability to build a powerful Social CRM database that includes social profiles of individuals, their sharing behavior, and the impact to your bottom line. And, only Marketo allows you to use this data to make all your lead scoring and nurturing activities even stronger.

Tapping into this powerful channel will put a lift on all your campaigns and content, increase conversions, and set up your sales team to close the deal. Leverage your audience's network with apps that work right out of the box, or configure them to your detailed specifications.

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Images That Will Increase Your Blog's Visibility

Images can be a very effective tool for increasing your blog’s traffic. For one, including images in your posts is a valuable SEO trick in the blogging community. Secondly, high quality illustrations, photographs, graphs, or charts improve the look and feel of your posts. Keep in mind, though, that not all images are created equally. And you have to be careful about copyright laws and other rules for using images on your site.

In an ideal world, you would grab your own camera and snap some shots for your posts. But that's often just not practical, and many bloggers don't have the equipment or experience to do this well anyway. So we very often have to rely on stock images or graphics we find on the web. And just because you have great graphics doesn't mean you're getting the most leverage possible out of them; images can work toward increasing your blog's visibility if optimized the right way.

As you you start adding images to your posts, consider the following points to save yourself both time and trouble, and also to make sure your images work as effectively as possible to increase your visibility online.
Quality over Quantity

Your blog images should be, at a minimum, 400 pixels in width. You can use a larger size for your width, of course, but never smaller than 400px. This minimum width ensures that users will be able to view your blog images without them appearing grainy or just too small to see. The size of your images will depend largely upon the width of your content on your site. For instance, if your main content section of your posts is 525px, then make your images slightly smaller than that size, such as 500px. Typically, images should be about 10-25px smaller to give room for any borders or other layout features your site might add to the image. Also, you usually do not need to worry about the height, unless the height is just so long that the entire picture cannot be seen without scrolling.
Resizing Images

If you find an image that you would like to use, but it is too large, you can downsize it fairly easily using any image editing software. Some popular free ones include Gimp and Pixlr. You can actually enter the size in pixels that you would like your image to be. Usually this feature is found under one of the drop down menus in the main toolbar along the top of the software screen, and is usually titled "image size." Do keep in mind, however, that you usually will not be able to increase the size of a photograph you found on the web without serious pixellation problems, unless the increase is minimal.
Keyword File Names

Choose file names for your images that are keyword rich. Simply labeling your image file names with a date or number is not enough. Instead, give a word or two as to the actual content of the image. For example, if you have a blog post about a recipe for strawberry pie you recently tried out, name your images something like "strawberry-pie-recipe.jpg" so that search engines understand the image relates to your blog post.

Double and triple store your images. For example, also save your images to your Facebook and Google+ accounts. Then you can link back to your blog, giving you more traffic from people who know you. They'll also be more likely to share what you have posted if they see it first on your social media site.
Follow trends

This does not mean that you need to jump off every single preverbal social bridge, but it is possible to implement ideas from social hot spots into your own style blog and blog images. For instance, memes are currently a popular image type. If you were to create a meme or several memes for your blog and use the word in your keyword file name, then it would increase your chances of being seen on engine searches when people search for memes in your vein of content.

Every once in a while, it would be to your blog’s benefit to use shared or linked images from other sites. Certain blogs will allow you to do this through a “reblog” button. This will notify the other blogger as well as all of their followers, usually in the content stream of a post on the other site. When allowed by the other blog, this can be an excellent source of legitimate, quality images and a boost in traffic from the other site as well.

Make your images something that people want to look at. You can do this by taking angled shots, using simple editing techniques (such as the kind you can find on the free Instagram app for smart phones), and including pertinent subjects. Your goal is to come up with something that is aesthetically pleasing without being overly-commercial. Why would people like your blog’s images more than something else they can find on the Internet?

Use the picture embedded in your blog post to make a new pin on Pinterest. When you create this pin, you will be given options on how to organize this pin. Locations, crafts, home d├ęcor, etc. You name it, they’ve got it. Users will be able to click this pin which will then lead them to your blog post.
Honor Copyrights

If you find that perfect image but the image is copyrighted, don't use it without asking permission. Most photographers are okay with letting you use their photos for free if they're amateurs. Professionals are more stringent, but that doesn't mean you can't take a few minutes to find their email address and send them a request. If a photographer finds his or her images in use on your site, often he or she can bill you for it, and you have to pay statuatory fines - often far more expensive than the cost of paying for the image in the first place. Search for stock photos on websites such as Stock.xchng and Shutterstock to find royalty free image in all sizes and resolutions. Or use a creative commons image finder, such as Photopin, one of my favorites.

Using the right images and optimizing them for visibility purposes is an important part of blogging. Never ignore the copyrights of images, create the right title, use good quality photos, and share your images on social media sites so that your blog images gain you the recognition you desire.

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So You Think You Can Do Social Media Marketing?

Everyone can create a business Facebook page.  My friend admitted that her 19 year old neighbor created one for her father’s small business. "It was for free," she said, "about a year ago." Soon afterwards, the guy was nowhere to be found. "No biggie," she commented. Her father, the owner of the business, totally forgot about it. Until last week.

On Wednesday afternoon, one of his customers stopped by the store and reluctantly asked him why is he allowing people to post vulgar messages on his Facebook page. She politely added that she really likes his store but wondered what is going on behind the scenes… It took my friend’s father a minute or two to get a grip on what she was talking about. He was not aware of such activity and had no idea where to go for help. The administrator of the page, was long gone and the road to take care of situations like this is a bumpy one.

A similar scenario is happening everywhere: Social Media Marketing excited everyone a few years ago. Many small businesses and shops created a page or two either on their own, or by their techy-friends. They posted a few posts and then totally abandoned the whole idea…  The same with the page administrators: they were nowhere to be found.

It is common knowledge that almost everyone knows how, and can create a basic social media profile. Upload a few a few pictures, get a few friends and family to know about it and call it good. Everyone can generate some spotty social engagement, the same way everyone can cook, take a picture, or do some handy work at home…. Unfortunately, that does not make them a restaurant chef, professional photographer, construction company manager or Social Media marketer. And there is always the question they ask themselves at the end: why did all this effort not pay off? It did not pay off because it was not done professionally.

Fixing a window on your own, why not? Creating your own in-store price tags, it will take forever, but hey - why not?

Creating your business' professional reputation in front of 700 million people nationwide on your own? Heck NO!!!!

I don’t think small business owners realize how big Social Media is about to become. They do not believe that anyone is really looking for their business or checking out who they are. A BIG mistake. Nowadays, consumers check on line for everything first. If your business profile page is abandoned, as far as a regular consumer can tell, they may think that your company is out of business. Once it was created, your profile page had a chance; someone discovered it, posted a few words, liked it or followed it. Since they never received any response and/or acknowledgment, they quickly lost their interest. You lost your potential customers!

The other thing is, you abandoned your page. What does that say about you? Now, your abandoned page may become a liability - remember my friend’s father's story? They are still working with Facebook to resolve the issue.

There are other things that can damage your business' reputation as much as abandoning your pages. For example, having the wrong person handle your Social Media Marketing. As you know, your business Social Media image should be all about care for your customers, great service, quality of your product and your general "awesomeness."

Unfortunately, most of the Social Media contributors nowadays are untrained and illiterate about Social Media Marketing. They are usually unclear about their role, unaware of Social Marketing goals and completely out of tune with the company's mission. They were usually chosen to manage this aspect of the business for the wrong reasons (tight marketing budget, person has a Facebook page and "knows how to do it", she or he is a member of the "new generation" and "knows computers"…etc).

The perfect Social Media marketer is an “out of this world creature,” a mixture of winning content copywriter, professional graphic designer, Social Media guru, Web application developer geek, sales manager, trainer… all rolled into one. Hard to find…

All joking aside, successful Social Media Marketing requires a team.

- Creatives who are able to deliver high quality content for your interactions and professionally create your visual image.

- An IT guru who will put in place quick and reliable communication tools to keep in touch with you 24/7.

- A Web application developer and coder who will develop useful Social Media apps for your pages and integrate them with your website.

-An experienced project manager who will help you integrate your CRM (customer relationship management) system into your sales pipeline and much, much more… 

Admit it folks, there is more to Social Media Marketing than meets the eye!

What to say? I will say the thing we have all heard at least once before: “…This is performed by a trained proffesional so please do not try doing this at home!...”

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