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You want to get the word out about your latest product, service, or event. You're already touching thousands of prospects and customers every day through your existing online marketing channels. Wouldn't it be great if you could engage those prospects and customers in a new social way and have them share your message with their colleagues and friends?

B2B Social marketing leverages this sharing behavior, greatly increasing the reach and impact of your messages. People trust recommendations from a "friend" on a social network far more than a message from a company. Marketo allows you to dramatically expand the effectiveness of your existing programs with new interactive B2B social media applications in three key areas.
Social sharing applications:

    Easily add intelligent share buttons to existing content that only appear when prospects take action, avoiding disruption to the user experience
    Customize the default outgoing share message and image for each share
    Build a powerful social CRM database with social profiles and sharing behavior as prospects share your content

Social engagement applications:

    Publish videos anywhere including your website and Facebook page and allow prospects to share across all their social media channels
    Take a poll or vote on any topic, get answers, engage your audience and promote social cross-posting in the process
    Place forms across all your marketing channels and increase submissions by offering rewards or discounts

Social promotion applications:

    Motivate prospects and leads with a sweepstakes offer and capture the data you want to enhance your lead database
    Put a social twist on your referral programs and amplify your reach by leveraging your referrer's social graph

But don't just make social campaigns...make all your campaigns social. Marketo allows you to deploy these applications to all the places where you're already touching prospects – from your website, to your landing pages, to your Facebook pages, and your emails. Our unique tracking gives you the ability to build a powerful Social CRM database that includes social profiles of individuals, their sharing behavior, and the impact to your bottom line. And, only Marketo allows you to use this data to make all your lead scoring and nurturing activities even stronger.

Tapping into this powerful channel will put a lift on all your campaigns and content, increase conversions, and set up your sales team to close the deal. Leverage your audience's network with apps that work right out of the box, or configure them to your detailed specifications.