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A couple weeks ago I was given a copy of John Maeda’s book “The Laws of Simplicty” and it synthesized a lot of my previous design philosophies. The first law that he talks about, the law of reduce, is one that I have long believed to be one of the most important rules for designers. Design is about subtraction more than addition. This is one of the hardest things to teach because designers are creative and make things, but unless it solves the design problem, adding things to a design is more about ego.

Well, if you don’t own the book already you should snag a copy because I think it gets to the essence of how designers, technologists and business people should be approaching problems.