The brand identity design process
There are 9 steps of developing brand identity are as follows :
The design briefA detailed design brief, compiled from a Q&A session with the client, ensures no time is wasted, and that clients receive targeted design options from the outset. The brief helps focus attention on the areas that best serve the business in question, producing a result that’s both relevant and effective.
Research and brainstormingYou shoult spend time studying the brief, then begin the research and brainstorming stage. Here you sholud take into account client competition, trends in the market, what sets the client apart, the history of the business, the future, the current brand, and the one aspired to.
Again, it’s vitally important that the client provides as much information as possible during the briefing stage.
SketchingSketching ideas helps you to generate a large number of possible directions. Most of them will eventually be made redundant, but the point is to think laterally and not rule out any directions in order to achieve the most effective brandmark.
Rendering / prototype designyou will normally narrow the design focus until you have two strong options for developing. The rendering stage involves taking these options and transferring them to Adobe Illustrator, Photoshop, and Acrobat or something else you are comfortable.
Creative presentation / client feedbackDesign options are supplied as PDF files. The work will be presented using contextual mock-ups and formatted in monotone, helping clients concentrate on the shape and form of the identity. Colour options are also shown, if required.
Now it’s over to the client to spend some time thinking about the designs and prepare feedback.
Finishing touches / revisionsFollowing client review, You should then either finalise the project, or make any revisions suggested and agreed upon. Your main aim is to create a brand identity that works for the respective business, and works for many years to come, and there’ll always be flexibility in your process.
File creation and supplyVector artwork is sent via email, or made available for download.
Vector files can be scaled to any size without loss of quality, unlike a raster file, which becomes pixelated when enlarged.
Optional business stationeryThe brandmarks I design are used for a wide variety of purposes — websites, corporate stationery, vehicle wraps, billboard advertising. Additional business collateral is an option.
Customer serviceYour service doesn’t end once clients pay the final installment. You should be always on hand to answer design-related questions, offer your opinion on how the design has been applied, to help with print procurement, or offer design assistance in whatever way you can.
